Joseph Elliot

This piece is part of a presentation I did for a marketing class. The objective was to market a product geared toward an ethnic subculture that had not been previously targeted, which we chose Asian-Americans. As you can see, I included the chinese character for freedom on the riders jacket as well as in the slogan. Highlighting the rider with an orange tint, the word 'free', as well as the classic Harley logo draws the viewers eye to each element in color giving the piece good flow throughout.